Wow. Who needs SEO when Google does if for you? I hear ya think, what is that guy moaning about. I was looking for a pair of new shoes and just typed in the (Dutch) keywords 'heren instappers'. I'm a SEO addict, so instantly I check which pages are optimized and how well they are optimized. It's my job, so it's always nice to see what others are doing. But what is that result doing there with "Heren Instappers (7)" in the title of the result? Those keywords are not in the title of the page, nor are they in the title of the cached page. What the ?!?
The result page for 'heren instappers' looked pretty normal to me. Every result optimized in a decent way. My eye was caught by the 7th or 8th result, which looks like this:
Nothing wrong with that, right? Wrong. It should not be there. Because that title you are looking at, is not the title that is set in the <title> element on the webpage. And no, its not present in the Google Cache page either.
Title element in current webpage
Title element in the Google Cache
So now Google is doing the title optimization itself?
Strange ay? I must say I haven't truly checked any blogs or forums to see if other people have seen this. The fact is that this is HUGE for our SEO branche. If Google is going to rank websites on competitive keywords ('heren instappers' is quite competitive in Holland) that are not optimized at all on those words, we might be facing the end of SEO as we know it.
Sure, putting the right keywords in the title element is no secret SEO trick anymore. But it was a neccessary step to be able to rank high on top keywords. And now Google seems to be doing it themselves, based on internal linkstructure and linktext.
Is Google closing the gap between optimized and non-optimized websites?
Now thats the question. Why is Google doing this? I must admit, the result is relevant to my search query, so the only complaint I can make right now is that Google is taking over my precious job. On the other hand, should we just let these things be handled by Google, and lose control on how we appear in the search results? I surely hope not.
Of course, it might be a bug, a glitch in the system. I haven't seen it like this before. Do you?